Marketing & Sales
Explore Our
Marketing & Sales Teams
Join our diverse teams in collaborating on global messaging strategies, crafting campaigns, and customer-focused initiatives. We value your unique perspective, prioritize work-life balance, and aim to deliver effective marketing solutions for a worldwide audience.
Fun Facts
We grow enough food in our
backyards for a complete meal.
We speak eight languages and have
studied in multiple countries.
We have diverse interests,
from historical societies to
mountain exploration.
DO NOT DELETE THIS
This is an explanation of this module that will only be visible on the cms guide and in the content editor in the admin.
This module is a marker to work in conjunction with the "In Page Navigation Links" Section/module.
To demonstrate the function of this, on the CMS guide, please find "In Page Navigation - Section (add new)" and click on "Link 1". Doing so should have scrolled the page down to this section.
How this works:
- Please note the identifier field of this module in the CMS admin (it will not be visible on the CMS guide)
- By default, it should be "example"
- Go to "In Page Navigation - Section (add new)" in the CMS admin
- Click in the middle of "Link 1" (in between "i" and n", for example) and then find "insert/edit link" from the buttons above the editor.
- Click on "insert/edit link"
- Note that "Link 1" has a "url" field of "#example"
- As long as each link/marker pair has a matching url/link (url for links, identifier for the markers). The modules should be set up correctly.
- Note that links must have a "#" at the front of each url in order for the modules to work. For example, a marker with an identifier field that has "product" must have a matching link with a url field that has "#product" in order for the in page navigation to work.
Our Commercial team drives iRobot's global growth and success. Comprising professionals with diverse expertise, the team dedicates itself to translating the global brand vision into impactful strategies for their region. The focus is on creating consistent, consumer-centric experiences across touchpoints to enhance brand presence and drive profitability.
About the Team
At the heart of our team are individuals with experience in bringing consumer products to life at retail and online. With backgrounds in strategic thinking, channel marketing, sales, brand management, price promotion, and stakeholder engagement, we bring unparalleled knowledge to every project. We pride ourselves on being the face of iRobot, fostering strategic relationships, and executing impactful sales and marketing initiatives.
What You'll Work On
You'll shape the iRobot brand globally but act locally. Your responsibilities will include partnering with the global marketing team, identifying growth opportunities, developing strategic frameworks, and overseeing merchandising both on-line and in-store. You'll play a vital role in managing relationships with key retailers and ensuring alignment with global strategies while meeting growth targets.
A Day in the Life
A typical day involves a blend of strategic planning, collaboration, and execution. You'll engage with the global marketing team, sales, and key retailers leveraging consumer insights and trends to optimize regional strategies. This may include developing and presenting marketing presentations, coordinating with cross-functional leads, and overseeing the execution of merchandising displays. Stakeholder management is crucial, as you'll represent the team in leadership meetings, ensuring alignment with key success metrics and overall strategy .
The Best Part of the Job
You can always count on the Commercial team to get the job done! We’re not just co-workers; we’re partners in crime, supporting each other every step of the way. Our cohesive teamwork, hands-on approach and shared enthusiasm drive us to achieve iRobot’s goals with passion and precision.
Being a member of this remarkable team has been nothing short of a thrilling adventure. Our team’s open communication and unwavering support have made every day a learning experience and a joy. Together as a team, we’ve harnessed our collective skills and innovative spirit to tackle challenges head-on, often turning them into opportunities. Our unique ability to infuse work with fun and laughter has not only made our virtual work environment a bit more vibrant but has also boosted morale and productivity. It’s a privilege to be part of this extraordinary team, where collaboration and camaraderie are a key ingredient to our success!
LaKesha Proctor | Sir. Dir. Strategy & Channel Marketing
DO NOT DELETE THIS
This is an explanation of this module that will only be visible on the cms guide and in the content editor in the admin.
This module is a marker to work in conjunction with the "In Page Navigation Links" Section/module.
To demonstrate the function of this, on the CMS guide, please find "In Page Navigation - Section (add new)" and click on "Link 1". Doing so should have scrolled the page down to this section.
How this works:
- Please note the identifier field of this module in the CMS admin (it will not be visible on the CMS guide)
- By default, it should be "example"
- Go to "In Page Navigation - Section (add new)" in the CMS admin
- Click in the middle of "Link 1" (in between "i" and n", for example) and then find "insert/edit link" from the buttons above the editor.
- Click on "insert/edit link"
- Note that "Link 1" has a "url" field of "#example"
- As long as each link/marker pair has a matching url/link (url for links, identifier for the markers). The modules should be set up correctly.
- Note that links must have a "#" at the front of each url in order for the modules to work. For example, a marker with an identifier field that has "product" must have a matching link with a url field that has "#product" in order for the in page navigation to work.
The Customer Insights team is a dynamic group of researchers who provide a welcoming environment. Our primary focus is understanding consumer behavior and translating these insights into product and marketing decisions. By employing a blend of qualitative and quantitative methods, we gain a comprehensive understanding of our customers' needs.
About the Team
This is a unified, cross-functional team, representing design, UX research, consumer insights, and competitive intelligence. Together, these disciplines strengthen our team and allow us to deliver comprehensive and multi-faceted data that guides critical business decisions.
What You'll Work On
You’ll conduct research across the products and experiences our consumers interact with, serving as the voice of the consumer. Your role will involve conveying these insights to relevant product owners and key business stakeholders.
A Day in the Life
On a typical day, you may find yourself developing qualitative or quantitative research approaches, analyzing past results, presenting insights or findings, and working cross-functionally with the product and marketing organizations.
The Best Part of the Job
The best part of the job is the opportunity to deeply understand consumer behaviors and preferences, and then translate those insights into meaningful product and marketing decisions.
Working at iRobot means working with enthusiasm and passion in everything that is proposed to me. Since my first day, I feel excited and motivated to learn more, knowing that I can always count on the support of different teams. It's being able to be in a role that allows me to pass on this passion and create magical experiences for those who will buy our robots.
Ana Silva | Sales Rep
DO NOT DELETE THIS
This is an explanation of this module that will only be visible on the cms guide and in the content editor in the admin.
This module is a marker to work in conjunction with the "In Page Navigation Links" Section/module.
To demonstrate the function of this, on the CMS guide, please find "In Page Navigation - Section (add new)" and click on "Link 1". Doing so should have scrolled the page down to this section.
How this works:
- Please note the identifier field of this module in the CMS admin (it will not be visible on the CMS guide)
- By default, it should be "example"
- Go to "In Page Navigation - Section (add new)" in the CMS admin
- Click in the middle of "Link 1" (in between "i" and n", for example) and then find "insert/edit link" from the buttons above the editor.
- Click on "insert/edit link"
- Note that "Link 1" has a "url" field of "#example"
- As long as each link/marker pair has a matching url/link (url for links, identifier for the markers). The modules should be set up correctly.
- Note that links must have a "#" at the front of each url in order for the modules to work. For example, a marker with an identifier field that has "product" must have a matching link with a url field that has "#product" in order for the in page navigation to work.
The Direct to Consumer team serves as both a commercial sales channel and a dynamic group of cross-functional associates, dedicated to enhancing the iRobot shopping experience on our website and app. We excel in crafting seamless online shopping experiences, leveraging real-time data for informed decisions, and fostering customer loyalty through innovative strategies.
About the Team
Our team is a powerhouse of talent that has consistently delivered meaningful results. Through high levels of internal collaboration, we authentically communicate with consumers about challenges they may face and how iRobot can help.
What You'll Work On
Our primary focus revolves around customer retention, leading to ongoing projects centered on current iRobot customers. Our trade-in program encourages owners to upgrade to new models.
A Day in the Life
You’ll participate in regular meetings to review previous days’ sales data and uncover new insights. Your responsibilities will also include strategic planning for future marketing activations, collaborating with marketing and site merchandising, forecasting future business, and more.
The Best Part of the Job
One perk of being on the Direct to Consumer team is that every day is different! We have the advantage of seeing immediate business results, enabling us to use real-time data and analytics for decision making, including forecasting, strategy, and understanding consumer behavior.
DO NOT DELETE THIS
This is an explanation of this module that will only be visible on the cms guide and in the content editor in the admin.
This module is a marker to work in conjunction with the "In Page Navigation Links" Section/module.
To demonstrate the function of this, on the CMS guide, please find "In Page Navigation - Section (add new)" and click on "Link 1". Doing so should have scrolled the page down to this section.
How this works:
- Please note the identifier field of this module in the CMS admin (it will not be visible on the CMS guide)
- By default, it should be "example"
- Go to "In Page Navigation - Section (add new)" in the CMS admin
- Click in the middle of "Link 1" (in between "i" and n", for example) and then find "insert/edit link" from the buttons above the editor.
- Click on "insert/edit link"
- Note that "Link 1" has a "url" field of "#example"
- As long as each link/marker pair has a matching url/link (url for links, identifier for the markers). The modules should be set up correctly.
- Note that links must have a "#" at the front of each url in order for the modules to work. For example, a marker with an identifier field that has "product" must have a matching link with a url field that has "#product" in order for the in page navigation to work.
The Enterprise Data Science & Analytics team—or EDSA—uncovers valuable insights through analytical initiatives and top-tier reporting. Our impactful projects influence the business and improve user experiences by providing data-driven solutions for complex challenges.
About the Team
EDSA is home to data scientists and analytics experts who are passionate about their craft and excel in collaborating to uncover valuable insights from data. We bring an innovative approach to the wide range of projects we tackle across the company, contributing to data-driven decision-making and impactful results.
What You'll Work On
Joining our team means working on best-in-class reporting solutions and predictive models. Your tasks may also involve data analysis for optimization, evaluating the user journey on our website, and providing recommendations for enhanced UX and content strategies.
A Day in the Life
A typical day on the EDSA team involves diving deep into various data sets across the business and collaborating with different iRobot teams regularly. This might entail leveraging data to address critical business challenges, such as enhancing product performance or optimizing user experience.
The Best Part of the Job
There’s a lot that makes this team stand out, namely the diverse and collaborative culture we’re known for. Another rewarding aspect of being on the EDSA team is having the chance to influence the business through the data you’re able to analyze and uncover.
Our team stands out for its strong data-driven culture, diversity, and collaborative approach, allowing us to work on a wide range of impactful projects across the company.
Natia Bolkwadze | Dir. Enterprise Data Science and Analytics
DO NOT DELETE THIS
This is an explanation of this module that will only be visible on the cms guide and in the content editor in the admin.
This module is a marker to work in conjunction with the "In Page Navigation Links" Section/module.
To demonstrate the function of this, on the CMS guide, please find "In Page Navigation - Section (add new)" and click on "Link 1". Doing so should have scrolled the page down to this section.
How this works:
- Please note the identifier field of this module in the CMS admin (it will not be visible on the CMS guide)
- By default, it should be "example"
- Go to "In Page Navigation - Section (add new)" in the CMS admin
- Click in the middle of "Link 1" (in between "i" and n", for example) and then find "insert/edit link" from the buttons above the editor.
- Click on "insert/edit link"
- Note that "Link 1" has a "url" field of "#example"
- As long as each link/marker pair has a matching url/link (url for links, identifier for the markers). The modules should be set up correctly.
- Note that links must have a "#" at the front of each url in order for the modules to work. For example, a marker with an identifier field that has "product" must have a matching link with a url field that has "#product" in order for the in page navigation to work.
The Media team leverages a strategic combination of technical expertise and advanced analytics to maximize our returns across paid advertising channels. Our people, structure, and marketplace advantage give us an edge over other companies, enabling us to drive short-term outcomes while also building long-term brand preference.
About the Team
The Media team includes accomplished athletes, talented musicians, nurturing parents, a bartender, a civil servant, and even a former pig farmer. Our team's blend of backgrounds and experiences fosters a collaborative and innovative environment where creativity thrives and ideas flourish.
What You'll Work On
One major responsibility of the team is deploying paid advertising across channels and funnels. We place "always-on" ads on Google, Facebook, Display, Video with campaign management during our peak selling seasons to maximize our yield return.
A Day in the Life
We see every day as an opportunity to influence consumers’ perceptions of iRobot and drive sales. To achieve this, the Media team engages in cross-functional virtual meetings, communicates outcomes, troubleshoots, and manages daily media planning, buying, optimizing, and reporting.
The Best Part of the Job
The best part of working on the Media team is being surrounded by a collection of experts who work hard and enjoy the craft. It’s also always great having iRobot’s brand reputation and competitive advantages in your corner!
DO NOT DELETE THIS
This is an explanation of this module that will only be visible on the cms guide and in the content editor in the admin.
This module is a marker to work in conjunction with the "In Page Navigation Links" Section/module.
To demonstrate the function of this, on the CMS guide, please find "In Page Navigation - Section (add new)" and click on "Link 1". Doing so should have scrolled the page down to this section.
How this works:
- Please note the identifier field of this module in the CMS admin (it will not be visible on the CMS guide)
- By default, it should be "example"
- Go to "In Page Navigation - Section (add new)" in the CMS admin
- Click in the middle of "Link 1" (in between "i" and n", for example) and then find "insert/edit link" from the buttons above the editor.
- Click on "insert/edit link"
- Note that "Link 1" has a "url" field of "#example"
- As long as each link/marker pair has a matching url/link (url for links, identifier for the markers). The modules should be set up correctly.
- Note that links must have a "#" at the front of each url in order for the modules to work. For example, a marker with an identifier field that has "product" must have a matching link with a url field that has "#product" in order for the in page navigation to work.
By joining Product Marketing, you'll be at the center of upstream and downstream products' lifecycles. We understand the needs of our global customers, communicate iRobot's product offerings, and ensure we're their brand of choice. This entails developing, improving, and executing processes to introduce new physical and digital products to the iRobot lineup.
About the Team
Our team brings together a wealth of global knowledge, diverse capabilities, experiences, skills, and backgrounds. As a Center of Excellence in the broader Marketing organization, we are recognized for our collaborative approach, supportiveness, and seamless project execution.
What You'll Work On
You’ll be involved in a wide range of tasks to bring our new products to customers. This includes tasks like developing messaging, creating photography and videos, designing packaging, identifying shopper tools, conducting product testing, organizing photoshoots, and establishing merchandising guidelines.
A Day in the Life
While our Product Marketing team has regular meetings, each day offers new challenges and opportunities. Our tasks will vary depending on the project phase, with an emphasis on cross-team communication, ensuring successful project launches from inception to completion.
The Best Part of the Job
The Product Marketing team is an unbeatable force. Despite being spread across different parts of the US and Canada, we share a strong sense of camaraderie and support. Our collaborative spirit ensures that we always have each other’s back, enabling us to work seamlessly and deliver exceptional marketing strategies.
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