Director, Public Relations

Introduction

iRobot is seeking a strategic communications professional to lead integrated PR initiatives across North America, developing and executing media and communications strategies that align with marketing campaigns, product launches, and brand initiatives. This role will build strong relationships with consumer, tech, and lifestyle media to secure impactful coverage, translate technical product capabilities into compelling consumer-focused stories, and collaborate closely with marketing, digital, and social teams to ensure consistent brand messaging. The position will also support executive communications, manage media inquiries and potential crisis situations, monitor industry and media trends, and analyze PR campaign performance to continuously optimize brand visibility and reputation.

What You Will Do:

Integrated Marketing Communications:

• Develop and execute PR plans that are tightly aligned with the North American marketing strategy, ensuring that PR activities (such as product launches and brand events) maximize market impact and sales conversion.
• Collaborate closely with digital marketing, social media, and advertising teams to ensure brand messaging consistency and synergy across all channels (online/offline).

Media Relations & Outreach:

• Build and maintain strong relationships with key North American consumer press, tech media, home/lifestyle bloggers, and industry KOLs.
• Proactively identify story angles linking products with current news trends; pitch and secure product reviews, feature articles, and interviews by crafting high-quality press releases, media kits, and in-depth stories.

Content Creation & Brand Narrative:

• Translate technical product specifications into warm, relatable brand stories that resonate with consumer lifestyles (e.g., smart living, sustainability).
• Manage and create content for PR purposes, including executive briefing memos, white papers, case studies, and video scripts.

Crisis Communication & Reputation Management:

• Monitor public opinion and media landscape in North America, identifying potential risks and providing early warnings.
• Act as a company spokesperson or support executives for media interviews; respond swiftly during crises to develop communication strategies and protect brand equity.

Market Insights & Measurement:

• Regularly analyze the effectiveness of PR campaigns (e.g., media impressions, share of voice, referral traffic from KOLs) and provide data-driven recommendations for optimization.
• Stay abreast of North American home appliance market trends and competitor activities to provide insights for product localization and marketing strategy.

To Be Successful You Will Have:

• Education & Experience: Bachelor's degree in Marketing, Communications, Journalism, or a related field. 5+ years of experience in PR, media, or integrated marketing. Experience with home appliance, consumer electronics, or lifestyle brands is a strong plus.
• Media Network: Established relationships with mainstream North American media and key vertical influencers (Tech, Home, Design).
• Writing Skills: Exceptional English writing and editing skills, with the ability to craft compelling press releases, bylined articles, and social copy independently.
• Market Savvy: Deep understanding of North American pop culture, consumer psychology, and news trends; ability to insert the brand into relevant conversations.
• Soft Skills: Results-oriented, excellent project management abilities, resilience under pressure, and strong cross-cultural communication skills.
• LI-Hybrid

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or assume sponsorship of any additional employment visas at this time.